While Booksy handled basic appointment scheduling, it fell short when it came to business analytics and automation. NATALI struggled to segment their customers, track business performance across multiple locations, and implement automated processes to enhance customer engagement and retention.
Additionally, their data was scattered across multiple systems, requiring manual merging of reports every month just to get a clear picture of their business performance. This process was time-consuming, error-prone, and prevented them from making real-time decisions.